PACKAGING
LE FRUIT & HANH TRA
OVERVIEW
This project encompasses the packaging design for two distinct product lines: Hanh Tra tea and Le Fruit. The project showcases a diversity in design styles, catering to different product types and target customer groups, while also emphasizing the communication of product quality and origin through visual language.
ROLE
GRAPHIC DESIGNER
Le Fruit
For the mango juice, there are three bottle label samples, focusing on the freshness of the mango fruit. These designs utilize images of fresh mangoes and bright colors to attract consumers.
Hanh Tra
For the tea line, there are three different box design samples, each with a distinct approach to imagery and color while still highlighting the origin and quality of the ancient Shan Tuyet tea from Ha Giang. The tea designs feature a blend of traditional and modern elements.
