BRAND
IDENITY
BOODLE
OVERVIEW
Boodle is a famous pet care brand, providing high quality products and services to pet owners. With a commitment to providing a friendly and diverse shopping experience, Boodle is the ideal destination for all pet lovers.
ROLE
GRAPHIC DESIGNER
DESIGN CHALLENGE
Understand customer goals, brand identity, connect logo and elements to create harmony and appeal to customers.
PERSONALITIES
ECO-FRIENDLY
Adopts an eco-friendly brand personality, showcasing a commitment to sustainability and responsible practices. The brand appeals to environmentally conscious pet owners who seek products andservices aligned with their values.
SWEETHEART
Positions itself as the sweetheart companion, emphasizing sweetness, gentleness, and heartwarming moments in the pet care journey. The brand strives to create a tender and affectionate connection with pets and their owners.
PLAYFUL AND ENERGETIC
Embodies a lively and playful brand personality, reflecting the energetic nature of pets. The brand is seen as a fun-loving companion for both pets and pet owners, creating an environment filled with enthusiasm and joy.
CORE VALUE:
- CARE AND APPLICATION: Pay attention to the value of care and warmth to veterinarians and owners. The brand shows special concern for the emotions and health of veterinarians, creating a genuine, cozy and close environment.
- INNOVATION AND STARTUP: Appreciate the value of innovation and initiative in the veterinary care industry. The brand is constantly looking for new approaches, innovative products and cutting-edge services to meet the diverse needs of customers
- FUN AND FAST: Identify yourself as valuing fun and cuteness. The brand creates a playful and friendly atmosphere, incorporating cuteness and adorableness into the veterinary care experience. This helps "Boodle" stand out and create a positive impression in the minds of customers.
BRAND
POSITIONING
To be the leading destination for pet owners seeking quality service and a friendly shopping experience. Create a friendly and classy space for both owner and pet. Boodle offers not only quality products and services, but also a place to preserve and share special moments with pets.
